USING STREAMING WEB
VIDEO FOR MARKETING
A
Quality promotional
video ad that is
well promoted and
distributed will:
-
Explode your
business
-
Increase your
traffic
-
Increase the
opt-ins on your
squeeze pages
-
Increase your
conversion rates
-
Increase the
back links to
your site
-
Amplify your
online
reputation
-
Improve your
search engine
rankings
-
Build trust with
potential
customers
-
Build
relationships
with JV partners
and affiliates
-
Increase your
PROFITS and the
value of your
business
SOME USEFUL TIPS ON
PRODUCING YOUR
VIDEO:
-
When sending a
link to someone
always put
"Video" in
brackets next to
it.
-
Send to friends
on Facebook with
tags
-
Get close to the
camera lens (but
not too
close) - head &
shoulders is a
good option.
-
Have an
'intimate'
conversation
with the camera
- pretend the
camera is the
person you are
talking to.
-
Smile & show
some positive
energy.
-
Use a
catch-light - a
small frontal
light that
shines in the
eyes.
-
Don't go for
'perfect' - be
candid and make
it look natural
-
Create Video
topics based on
the
vocabulary/glossary
of that niche -
e.g. Golf niche
would have
videos on
"birdie,
sand-trap,
eagle, etc." -
its an easy way
to organize
content.
-
Don't just hype
the advantages -
address pitfalls
& problems too -
failures
included. This
will add to your
credibility.
-
Demonstrate your
product if you
have one, by
holding it
during the video
-
Wear the
appropriate
'attire' and use
the appropriate
location - if
that is not
possible, go
chromakey (greenscreen).
-
Always have a
call to action
at end - for
example: "for
more info like
this go to
mywebsite.com or
subscribe to our
channel/newsletter".
YouTube Tips:
-
Put URL first in
the description
and also at the
end (twice)
-
Title videos
appropriate to
your niche -
e.g. Scuba Tips:
swim-fins OR
Jewelry:
Wedding-rings -
Gold
-
Use similar tags
to titles
-
Use same
keywords in
descriptions
-
Send invitations
to view the
video to all
your friends and
associates.
REMEMBER: GOOGLE
LOVES VIDEO &
ACTUALLY PREFERS IT
TO TEXT