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A Free eZine for Business Owners & Professionals by Mediastreams.ca July 2008 issue |
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IS YOUR WEBSITE A MONEY-MAKER or YET ANOTHER BUSINESS EXPENSE? Before you spend another cent on your website, you need to consider what viewers have come to expect & promote your business in a way that actually makes money! |
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NEWS Streaming Media To Reach $70 Billion & 29% Growth over next five years according to a new study from Insight Research.
Revenues will grow at a rate of 29% over the next five years. On-demand audio and video content along with their advertising revenue will drive this growth.
"The outlook for Streaming Media has never been brighter. Questions surrounding consumers' willingness to pay for content have been dispelled by the popularity of satellite radio and iTunes," says Robert Rosenberg, President of Insight Research, "it could blow the doors off of our forecasts, propelling this industry into explosive growth." |
in this issue... |
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Websites are a highly cost-efficient and valuable promotional medium & having a dull, static site is just a waste of your money & resources! Our sole mission is to raise awareness of powerful & inexpensive New Media promotional tools and how they are used to Convert Viewers into Customers! We hate spam as much as you do. If you have received this newsletter by mistake, please click here to be permanently removed from our mailing list. |
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| Feature Article | ||||
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A Streaming New Media Primer [Read the full article] WHAT IS NEW MEDIA? New Media is just the current name for what used to be called Multimedia. It includes text, graphics, photographs, audio, animation and of course, Streaming Video… Just like a TV AD on your own website, but at a fraction of the cost without draining your bank account. It's finally affordable for small-business owners to compete with the big boys!
In the not so distant past, multimedia could only be displayed on computers while running from a hard drive or CDROMs... WHY DO I WANT TO STREAM? Because, according to Arbitron/Edison Media Research, 7 out of 10 Internet users in North America say websites would be far more enjoyable if sound and video were included more often. Factoid: More than one in every four is already a “Streamie” (someone who has listened to streaming audio or watched streaming video online). Why Business users should be using streaming technology |
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| Top | ||||
| Internet Marketing | ||||
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A Search Engine Optimization
Checklist for the Do-It-Yourself Site Owner 1. Create Search
Engine-Friendly Text Content 2. Choose Your Words
Carefully - Your Keywords, that is... 3. Get Others to Link
to Your Website 4. Join the Social
Media Revolution |
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| How To Section | ||||
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Finding Free Stuff on the World Wide
Web! Do you realize how many free things you can get on the World Wide Web? If you think for a moment you will realize that you can get thousands of freebies - things like free pens, free codes, free web hosting, free memberships, free information, free subscriptions to some online sites and even free money! The only thing you're probably thinking of now is “tell me where I can find all this free stuff!” While there are countless sites all over the Internet where you can find freebies, the best spots to find them are... |
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| Advertising & Promotions Using New Media | ||||
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Coming to the Web: TV
Commercials with a Difference
[Read the full article] "TV is moving to the Web in a major way," Enderle Group principal analyst Rob Enderle said. "Specialized programming, movie previews and news programs are finding new audiences who want to watch. Thanks to broadband and an audience shift away from TV to the Web, advertising resources are following the users." Not long ago, it sometimes took Web pages 30 seconds to load, thanks to slow, dial-up connections over-burdened servers and inexperienced Web designers. Now, with high-speed connections and rapidly evolving technology, the days of slow-loading pages are gone. Analysts say TV-style video commercials are almost certain to proliferate on the Web as it becomes one of the most important advertising venues available to marketers. Apart from technology, major shifts in the online audience that marketers are trying to reach, are pushing more and more advertisers online. As they arrive, they are looking for new ways to stand out from the crowd and catch the attention of web surfers and searchers. PricewaterhouseCoopers New Media Group Chair Tom Hyland had this to say - "The TV audience continues to fragment. Add the growth of broadband in the home, which enables advertisers to deliver rich media, and brand advertisers have a new mass audience to target. The economics are too compelling for marketers to ignore." [Read the full article] |
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| Did You Know... | ||||
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…the average person is bombarded with over 3,000 marketing messages a day? Which means you have A LOT of competition. But, a smart businessperson doesn’t worry too much about the competition. A smart marketer knows: - How his audience prefers to receive his message. - How to significantly improve and deliver a marketing message - How to design his website to capture more leads & drive more sales - Using the latest tools & strategies for making his advertising dollars count - How to employ Email best practices How many of these have you checked off your list? |
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Upcoming Events |
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The "Advertising Advantage" Workshop A Free, Information-packed, 2 Hour Event by Promoting for ProfitSponsored by MediaPower New Media CommunicationsJULY 30, 2008 Your Business Can Now Afford to Advertise for Half the Cost to Double Your Sales! [GET MORE DETAILS or REGISTER NOW] You are Losing Sales and Missing Out on Untapped Profit Streams if you think that your old way of advertising is good enough...
How would you like to advertise your business with a TV-style Commercial for less than the cost of a regular print brochure? What if we could show you how to display your TV-style Ads for FREE? What if we show you how you can put a full-blown video commercial on Prime Time TV for Less than 10% of the cost of a single Yellow Pages Ad?
While the Internet is a Goldmine of Opportunity, the sad reality is that Most Businesses are NOT being successful online... ...their websites & promotions don't make money - they just COST money!
At this Workshop you will learn how to... Avoid web design errors that can damage your business image Design secrets that make your marketing materials more effective Make your website a Money-Maker instead of just a 'business-expense' Use Advertising Media strategically New ways to promote your website for increased traffic Get qualified leads to come looking for you How to Capture Leads & Convert Viewers into Customers Use the Latest New Media tools to Stand Above the Competition Using 'Webfomercials' - the Latest Trend in Powerful Business Advertising The Rewards of using TV-style Commercials Online Advertise on Prime Time Cable TV for less than $65 per day! How to Promote your business Inexpensively and maybe even for Free! Find out what you should be doing to avoid wasting valuable time and your hard-earned money on under-performing & non-productive resources... [GET MORE DETAILS or REGISTER NOW]
Register Early - Seating is Limited |
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| Free Offers & Promotions | ||||
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YOUR OWN TV COMMERCIAL RUNNING EVERY HOUR ON PRIME TIME CABLE TV AT LESS THAN $60 PER DAY CALL TODAY: 604.926.5805 Advertise on Prime Time Television at ridiculously low rates SUMMER PROMOTION FOR JULY & AUGUST 2008 ONLY |
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| Featured Business | ||||
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How Streaming Video did the job for Ruchika.org A Charitable Site sponsored and maintained by MediaPower How Streaming Media made all the difference to a small charity...
This particular project is one close to my own heart - it is a website developed, hosted and maintained by MediaPower at no charge to Ruchika - a small, privately-run charitable organization in India, that cares for and rescues street children from the slums and railway platforms of Bhubaneswar in India. I would encourage you to visit their site - www.ruchika.org and if you can, please do circulate their URL to as many of your friends and associates as you can. They are a small organization and are struggling against tremendous odds to bring safety, health and education to some of the most underprivileged, neglected and abused children in the world. |
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Contact Us |
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Mediastreams.ca is a division of MediaPower New Media Communications Call 604.926.5805 or Toll Free 877.936.8377 visit us at: www.mediastreams.ca Thank you for your interest in MediaStreams. We appreciate any feedback you can give us. Please do let us know how we can serve you better and if there are any specific areas of interest you would like us to cover, do give us the heads up - we will do our best to accommodate your requests. If you enjoy receiving this eNewsletter compliments of MediaPower, please feel free to forward it on to your friends and colleagues. Or if you have been sent this eNewsletter by a friend and would like to subscribe to it yourself, please click here. You have received this newsletter because you are on our email list of subscribers, an association member or a client. If for any reason you do not wish to receive it in future, you may Click here to unsubscribe |
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