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A Streaming New Media
Primer
WHY DO I WANT TO STREAM?
Because,
according to Arbitron/Edison Media Research, seven out
of ten Internet users in the U.S. say Web sites would be
more enjoyable if sound and video were included more
often.3 More than one in every four is already a
“Streamie” (someone who has listened to streaming audio
or watched
streaming video online).
WHAT IS STREAMING NEW
MEDIA?
It
includes graphics, audio, animation and of course,
Streaming Video… Just like a TV AD
on your own website, but at a fraction of the cost without draining your bank account.
We’ve finally made it affordable for small-business
owners to compete with the big boys!
WHY USE NEW MEDIA?
In a
study done at a major North American university showed
that viewers retained only 3% of information using text,
but retained over 70% when viewing New Media content!
INFORMATION RETAINED IS INFORMATION USED, WHEN IT COMES
TIME FOR THE VIEWER TO MAKE A "PURCHASE DECISION"!
Everybody’s streaming now…
Spending on streaming media
technology and services is expected to grow from $9.7
billion in 1999 to $15.2 billion in 2002. So who’s doing
all this streaming?
|
Audience Demographic |
November 1999 |
November 2000 |
Percent Increase |
|
Females |
9 million |
16 million |
77% |
|
Males |
12 million |
19 million |
56% |
|
Kids/Teens |
4 million |
7
million |
65% |
|
Seniors |
700,000 |
1.4
million |
95% |
| |
|
|
|
“Consumers are not the
only ones who will benefit from the streaming media
revolution, as e-tailers will find that streaming media allows
them to target ads more effectively than previous
methods".
In addition, streaming
media will benefit from an increase in
business-to-business (B2B) broadcasting of events such
as earnings reports, meetings and conventions, seminars,
product launches, service announcements and distance
learning.”
Corporate users should
consider using streaming technology to:
-
Send e-broadcasts across
their corporations
-
Give remote
presentations to employees, customers, and partners
-
Deliver training to the
sales force or retail locations
-
Enhance professional
development and communicate HR policies
-
Conduct pre-sales demos
-
Provide customer service
Streaming media
attracts high-value e-consumers
The power of streaming is
also becoming apparent for B2C (business-to-consumer)
e-commerce entrepreneurs.
According to a study
conducted in the U.S., called “The Buying Power of
‘Streamies” and published by The Arbitron Company and
Edison Media Research, “Streamies, those people who
watch or listen to Internet audio and video… represent
43% of Web users and 24% of all North Americans.
These are the most
experienced Web users, spending 46% more time online
than the average person. Streamies, twice as likely to
click on Web ads and make online purchases, spend lots
of money online and plan to spend even more.”
The study concludes that
when Web sites integrate streaming media into their
content, they will attract more of these potentially
highvalue customers.
In another study, “Startling
New Insights about the Internet and Streaming,”
published in September 2000, Arbitron/Edison Media
Research tell us that 56% of Streamies have made an
online purchase, spending a mean amount of $768 per year
online, as opposed to 33% of non-streamies making online
purchases with mean online spending at $596 per year.
There’s a lot to know about
streaming, and new technology is emerging every day.
Our newsletters won’t make you an expert. But we hope
they
will encourage you to get started on harnessing this
awesome technology to your advantage.
The many
advantages of streaming outweigh its few shortcomings...
Quality concerns continue to
challenge media streamed over the public Internet, but
broadband is rapidly becoming more and more ubiquitous.
Even now, however, streaming
offers distinct advantages that other methods of media
delivery do not provide:
-
No waiting for complete
downloads.
-
Streamed files are not
written to disk—they are processed and played as
they are
received, then discarded, leaving no residual copy
of the content on the receiving
device, thereby alleviating copyright concerns.
-
Streaming is capable of
conveying live events around the globe in near real
time.
-
Streaming supports
interactivity, allowing content to be experienced in
a non-linear
manner. Video-on-demand, for example, can be 'chapterized',
allowing users
to jump to desired portions.
-
Streaming content is an
excellent way to enhance an otherwise boring
website.
Streaming Video is a
powerful capability
you need to add to your continually evolving web
presence - and sooner is better than later!
Click here to visit
MediaStreams.ca and see for yourself how Streaming media
can be used to great effect in just about any situation. |
