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Every website needs more traffic -
qualified traffic, which is as targeted as possible to the product
or service you are promoting. Traffic is the key to every online
business. Its basically a numbers game. No traffic = No business,
More traffic = More sales. The only question is, How?
Here are 10 of the most popular
methods:
1. Pay-Per-Click (PPC)
Of all the pay per click search engines,
Google Adwords is the largest and most popular.
This method, when done correctly, will
increase your exposure, and give fast results. You must keep up to
date with Google's rules, so be sure to read them. You pay a one off
fee when you register and set up your campaign. You can have your
campaign up and running in minutes. There is a minimum bid, but of
course you will have to pay more than this. But the beauty of
Adwords is you can set a daily budget of how much you are willing to
spend.
You can create as many campaigns as you
want, and then test your ads (changing the headline for example).
Google provide tools to help you with
your campaigns, and have exellent tutorials that walk you through
everything from signing up to creating your Adwords campaigns.
2. Link Popularity
This is achieved when other sites have
links to your site. If a high traffic site has links, the search
engines perceive both sites must be popular. The important thing is
to have quality web sites linking back to your site.
Why should anyone want to link to your
site? If you have quality content, this adds perceived value and
makes your site popular, so others will want to link to you.The type
of content could be:
Free downloads
Free reports, articles, ezine or
newsletter
Video
Links to other good sites
3. Link Exchanges
This is where you exchange links
reciprocally with other highly ranked sites. You can create a links
page on your site, which creates a resource for your visitors. Find
quality web sites related to your subject and contact the webmaster
about exchanging links.
4. Ezine Advertising
Most ezines accept advertising. Ezines
are online or email newsletters. They are used to build a
relationship between a webmaster and a web site visitor, with news,
updates, special offers etc. But as always they should have quality
content. You place an ad in ezines that are highly targeted towards
your niche. Prices depend on the ezine, and also the position of the
ad. The most expensive is the solo ad, where yours is the only ad.
5. Article Submissions
Submitting articles is a great way to
build back links and web site visitors. Your articles can become
'viral' when others want to re-publish them on their sites, or use
them in their newsletters and ezines. You include links to your site
in the author resource box offering more free information. The
resource box is your chance to convince the reader to visit your web
site.
Two of the most popular places to post
your articles are http://www.goarticles.com/ and
http://www.EzineArticles.com.
6. Forum Posting
In order to be successful using forums
there are some things that are required. Do Your Homework: Prior to
joining any forum, you must do some research. Join relevant forums
that are in some way related to the promotion's primary sales
market. Choose popular forums. There is no point in wasting your
time and energy on forums that few members and few posts. Page
raking and the amount of active members are two good ways to check
for this. Choose forums that allow sig tags. Read the rules before
joining and pay attention to them. You've Joined: now what?
Keep your sig tag short and update it
regularly. The ideal thing is to limit yourself to one link,
preferably to your main website. Never create posts that are nothing
more than an advertisement. This is a universal rule. At best this
kind of post will be deleted by the monitors, at worst, you will be
banned. Be an active member on the forum. Plan to spend at least an
hour each day there. Get to know the users. Iintroduce yourself with
intelligent questions depending upon the forum's topic.
Use Your Sig file to the best advantage
and within the rules. Some Forums have places where you can
advertise and give special deals to members.
7. Social Bookmarking
In a social bookmarking system, users
store lists of Internet resources that they find useful. These lists
are both accessible to the public or a specific network, and other
people with similar interests can view the links by category, tags,
or even randomly. Some allow for privacy on a per-bookmark basis.
Social Bookmarking can bring immediate
traffic to your website, as web 2.0 community websites such as
Technorati, Digg, Reddit and Tailrank provide almost immediate
information on various topics. These type of Bookmarking sites index
and categorize content usually faster than the major search engines.
People looking for the latest information on certain topics usually
refer to these types of services.
Some Bookmarking Accounts to check out
are:
http://digg.com
http://technorati.com/
You can increase your Bookmarking using
the free submission site: http://www.OnlyWire.com to bookmark
many accounts at once. When you signup to OnlyWire.com you can use
many bookmark accounts and with one simple procedure bookmark your
blog post to all your accounts at once. OnlyWire.com interfaces with
numerous sites including Backflip, Bibsonomy, Blinklist, Blogmemes,
Blue Dot, de.lirio.us, del.icio.us, Diigo, Furl, Jots, Linkroll,
Looklater, Wink, etc. If you don't have a Bookmark Account for the
ones listed go and sign up.
8. Viral Traffic using free reports -
ebooks etc.
9. Directory Submissions
Submit your website url's to the search
engines Google, Yahoo, MSN.
10. Search Engine Optimization (SEO)
Search Engine Optimization, (SEO), is
making web pages attractive to the search engines. The better
optimized your web page is, the higher a ranking it will achieve in
the search engines. Most people searching the internet only look at
the first couple of search results on page 1. When optimizing for
the search engines make sure that each web page contains the good
title tags, meta tags, keywords and/or key phrases and descriptions,
not to mention keyword-rich text content appropriate to the page. |
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