The next step is to have an expressive title as well as rich descriptive content that explain the image. As Pittman tells special guest WPN correspondent Eric Enge, the more information that the user provides for the image, the better Google can index and surface the image.
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A Free eZine for Business Owners & Professionals by MediaPower & Mediastreams.ca October 2009 issue Why 'Conversion' is King! Having a pretty website or a technically sophisticated one is all well and good, but the proof of the pudding lies in how well it does its work - and what is the 'work' of a website? It is CONVERSION - its ability to communicate your message in a way that pulls viewers over to your way of thinking and makes them take the action which you'd like them to take. Read On... We hate spam as much as you do. If you have received this newsletter by mistake, please click here to be removed from our free information mailing list. |
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Advertising.com recently conducted a study that examines consumer behavior relating to online video and video advertising. The study reveals 62% of consumers view video online, and the numbers are continuing to grow. Results also show that consumers prefer information & news clips over entertainment pieces. |
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Feature Article Why 'Conversion' is King! |
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Having a pretty website or a technically sophisticated one is all well and good, but the proof of the pudding lies in how well it does its work... ...and what is the 'work' of a website? It is CONVERSION - its ability to communicate your message in a way that pulls viewers over to your way of thinking and makes them take the action which you'd like them to take. For a business website, the objective is sales - i.e. turning viewers into customers. For an information website it may mean turning viewers into regular subscribers and so on... Strategic thinking (fixing your objectives) and employing the resultant correct tactics will improve your site's conversion rate, which in turn generates more leads & sales. The key to increasing the efficiency of your website is conversion balance What, you may ask is conversion balance? Quite simply it is balancing the site's Success Factors (building trust and confidence) against its Failure Factors (undermining that trust and confidence). A higher success to failure ratio leads to 'conversion' and a higher failure to success ratio leads to viewers abandoning your site before they react the way you have planned. This balancing act can happen consciously and/or subconsciously and is in action every moment they are on your site. The more marked the imbalance, the easier is their decision whether to buy or to click away. Thus your objective as the site owner is simple - increase the success factors and decrease the failure factors, to improve your conversion rates. Whatever business you may be in, this principle is universally important. The 3 main principles affecting conversion are:
Any element that causes frustration, negativity or a concern in the mind of the visitor tips the balance against conversion and in favor of abandonment. There are other more minor yet significant Failure Factors that work against conversion and they are:
Failure factors generate anxiety, not to mention severe frustration, which is lethal for any website in this age of shortened attention spans. They erode the motivation of your visitors and prevent you from building a good relationship and this leads viewers to click away from your website. What about Success Factors? Anything that makes your content interesting, comforting, self-explanatory, obvious, easy-to-use, and meets your visitors' needs quickly, efficiently and persuasively, is a success factor. These factors include:
Success factors like these generate confidence and a positive reinforcement that adds credibility to your image. When visitors feel comfortable and like they're in the right place, you earn their trust and now have an opportunity to build a relationship. You need to encourage them to read on, click to the next step, fill out a form or pick up the phone. It is important to provide content for different kinds of people; those who just want the facts please, those who respond to an emotional pitch, people who are visually oriented, detail-oriented individuals, etc. Detailed text documents are OK for the latter but most people want their information fast, easy to grasp and interestingly displayed - which falls into the province of Streaming Video - a mode of communication that is more powerful than most people are aware of and which is fast becoming the ideal mode of communication these days. Conversion is the result of a series of small decisions and tiny steps that all fit together to help viewers along to reach your stated objective. By reducing the failure factors and increase success factors you will tip the scales in your favor and "Convert Viewers into Customers" |
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Video Marketing - Its Use & Tips |
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Video communication is the most efficient means of reaching into the minds of prospective customers to explain and promote the key value of your product or service. The rapidly increasing use of Streaming Video on the Internet is proof of the marketing world's awareness of its numerous advantages. It combines the power of classic TV commercials with the Internet's most powerful function - namely interactivity. The ad now becomes attractive to even the most casual Web surfer, making them much more receptive to your message and what you have to offer. Online marketing is far more cost effective than your typical TV ad, simply because it's much less expensive (even free) to distribute. No more booking "air-time" and no more restrictions on how long the ad can run! Not to mention the fact that it makes customer targeting a lot easier as well. What defines the concept of Online Video Marketing? It is the marketing strategy used by businesses to promote products and services, by using short, powerful and informative videos, for the purpose of raising awareness and interest in prospective customers and leading them into making that all-important 'buying decision'. Characteristics of Online Video Marketing We all know that information is delivered at a higher rate via images than through text... "If a picture is worth a thousand words, a video is surely worth a million!" The average person today prefers watching a screen to reading. Videos can get to the point faster with less time wasted and have the added advantage of being interesting, entertaining, more communicative and persuasive. Marketing videos are used when a business decides to promote a bit more aggressively. Audio-visual advertising (as evidenced by television) is known to be far more effective than most other forms of media. Given that more and more people these days turn to the Internet in search of information, Internet marketing videos are a natural when it comes to serving the Web Surfer's need for that new, useful, and entertaining shopping experience. Advantages of Video Advertising The decision to employ video in your marketing campaigns, is usually a very good one. It is far more engaging than other types of advertising. It captures the Web user's attention easier and communicates your message to your prospects faster and more effectively than simple text and images. A video ad can contain an actual product demonstration and highlight its working and benefits in a way that no text description can. Add a human face and a pleasant voice and you now have a prospect fully engaged in your message and value proposition. Here are a few tips on using Online Video more effectively:
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A Picture is Worth 1000 Clicks! To get the most out of the images on your site, you have to optimize them. According to R.J. Pittman of Google, good image optimization starts with having the best quality of images that you can have. Video courtesy of WebPro News |
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Sales & Marketing The Most Valuable Source of Leads |
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The results of a study by the CMO (Chief
Marketing Officer) Council may not surprise you, but the range of
contrasts in responses provides a shocking insight into the sheer
volume of missed opportunities and some suggestions on how to
leverage those opportunities. Here are some numbers:
Its quite obvious that the best leads
come from the referrals of satisfied customers and not
surprising that customer referrals were ranked as four times more
powerful and valuable than E-Mail or Direct Marketing campaigns and
nearly seven times more likely to result in sales and new business
than leads derived from the Internet.
Even though 54% of respondents
acknowledged that the most valued leads are based on customer
referrals, the first mention of leveraging this goldmine occurs in
the 4% of respondents that plan to engage customers in user group
gatherings. Article courtesy of Site Pro News |
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Tip of the Month Online Video Tip |
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PROJECT YOUR PERSONALITY & GENUINENESS and ADD ENTERTAINMENT Your prospects and customers need information. They need repetition, They need education. They need variety and frequency. That's what they need. And if you provide it, you'll see a marked improvement in the way your message is received. But...if you want phenomenal results, you also need to give them what they want. And, what they want is YOU! They want to be able to gauge your personality - because YOU are the face of your business. Customers prefer doing business with a real person, not just a cold corporate entity - and they will do business with you if they like what they see. When you give them what they need and combine it with what they want, you have a winner!. Video gives you the opportunity converse freely with your prospects and customers face to face, while helping them with the things they need, and offering them the products and services you provide that make their life easier, better and more successful. No one can tell you how to be YOU, or how to be real. Only you can determine that. But I can tell you how to inject personality into your presentations. Here are some suggestions:
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Did You Know... |
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According to the UK based company
Neutralize.com, users of Google versus those of
MSN are just about
polar opposites when it comes to natural versus paid search
listings. Here's what their research found:
Google: 72.3% of searchers prefer clicking on the natural listings that SEO helps you get. Only 27.7% prefer using the paid links you might use as part of your SEM plan. MSN: Only 28.8% of searchers go for the natural listings while 71.2% rely on paid links. This is almost the exact opposite of how Google users work. That is crucial information to have! Now you know that time and effort is better spent on SEO for Google while for MSN investing in pay per click dollars is probably your best bet. |
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Featured Service |
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LIVE EVENT VIDEOCASTING ON THE WEB with WebcastLive.Mediastreams.ca Extend Your Reach Allow audiences anywhere the chance to participate in your Event in Real Time & share your event "Live!" with anyone, anytime, anywhere...
While Webcasting your Event Live is often used to broadcast sports or music events to the world, it is also a very powerful tool for companies who may wish, for example, to reach shareholders or maybe to have more of their workforce involved in a meeting - but without wasted time, effort or travel costs. Live Event Streaming can send video and audio of any event being held Live - events like a company Annual General Meeting (AGM), weddings or just about any other event to viewers around the world, allowing them to watch it from the comfort of their own homes or offices. Anywhere you want to be, Streaming Media will help you broadcast successfully. You can now reach a much wider audience over a much larger geographic area anywhere in the world - an all this using a regular internet connection. Read All about it... |
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Humour A Comparison of Schools in Japan & India
A School Bus in Japan Inside of a Japanese School Bus
And here's a School Bus in India!
But where do you call when you need Tech Support for Your Computers? Japan or India?
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Helping People by Helping The Earth Let's all of us take some corporate responsibility to keep our world clean and help the underprivileged at the same time
Click here and donate your old electronics to a worthy cause |
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Contact Us |
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Mediastreams.ca is the Streaming Media division of MediaPower New Media Communications Call 604.926.5805 or Toll Free 877.936.8377 visit us at: www.mediastreams.ca Thank you for your interest in MediaStreams. We appreciate any feedback you can give us. Please do let us know how we can serve you better and if there are any specific areas of interest you would like us to cover, do give us the heads up - we will do our best to accommodate your requests. If you enjoy receiving this eNewsletter compliments of MediaPower, please feel free to forward it on to your friends and colleagues. Or if you have been sent this eNewsletter by a friend and would like to subscribe to it yourself, please click here. You have received this newsletter because you are on our email list of subscribers, an association member or a client. If for any reason you do not wish to receive it in future, you may Click here to unsubscribe |
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