When you communicate
directly with your viewer in a more intimate and compelling way,
your message works that much better because now you have created a
much closer connection with them. This is where the Half-Size
Walk-on Video really shines!
Unlike the
full-length
walk-on video on our home page, where we film the entire
person from head to toe, as you can see in this version, you only
see the subject from the waist up. Simply put, this view provides
a close up look at the subject's face in more detail, giving more
emphasis to facial features and expressions, which are essential to
communicating an idea.
Comparing full-length walk-on videos, we
know that they are certainly more unusual, in that you don't see
them on too many websites and they make your site stand out from the
rest - but this half-size version is still pretty unique as it
still displays your spokesperson on top of your web page content -
and what's more, it is less expensive to produce than the
full-length walk-on. The downside is that the half-size version
must always be placed at the bottom of the screen because seeing
someone cut in half! can look pretty strange - while the the
full-length walk-on can be placed anywhere on the web page. However
this is really a minor issue when compared to the advantages of
being able to communicate more directly and powerfully.
This technique certainly raises the
bar when it comes to getting your message through to your audience -
after all, isn't that why all the major players on the Internet have
streaming video on their websites and use them to get tangible
results? You don't want to be one of the 'other guys' who are still
struggling to get their point across with text, text and more text.
Listen
to why you, the business owner should Star in Your Own Walk-On Web
Video
Streaming Video... If
you're not using it, You're Losing It!
